Job Description

Candlelight Homes is looking for an experienced Digital Marketing Specialist ready to work with a small team doing big things. Our department handles the marketing for several new home communities built for active families. If you are a talented Digital Marketing Specialist looking for a new challenge, this job could be for you. Please note: This job is full-time, on-site, in Draper, UT.

The ideal candidate is a well-rounded digital marketer skilled in paid ads, analytics, and social media. This isn't a job for a manager, it's a job for a doer. You should love spending your days as a web administrator, updating the website, creating landing pages, adding new content and rich media, improving SEO, and running and tracking campaigns. You're confident with Google Tag Manager, Google Analytics, Meta Business Suite, and CRMs. You are confident in building reports in Looker Studio and Meta, with the personality and skills to assist coworkers and help them find the answers they need.

The Role – Content Specialist, Candlelight Homes

· Manage WordPress website, create new landing pages, UTM codes, GTM tags, manage GBP, update images, content, layout, tags, pixels, etc. Create GA4 and Looker Studio reports, track UTM, monitor UX, user journey, etc.

· Analyze website traffic and usage, optimize content, metadata, URLs, assist with schema markup, etc.

· Develop and execute paid Google Ad campaigns.

· Create and run paid social media ads, manage influencers, run UGC campaigns, grow organic followers, report results, manage budgets, and recommend improvements.

· Be the voice of the company by leading reputation management across all social channels, encouraging engagement, replying to all comments, solving any issues, and driving review campaigns.

· Assist with PR initiatives, identify opportunities, build media relationships, coordinate promotions and events, and analyze campaign performance.

· Coordinate daily with designers, vendors, and internal teams, use project management software (Monday) to manage timelines, creative requests, and deliverables from concept to completion.

· Support digital strategy and execution, monitor performance with regular reports, and adjust campaigns to maximize ROI.

· Take an active role in event production and management for company, realtor, community, and prospective homeowner events.

· Organize and manage asset library, update images, archive dated assets, coordinate photo/video shoots of new products, and manage vendor agencies for 2D and 3D renderings.

· Strong understanding of StoryBrand marketing, creative collaboration, visual storytelling, and delivering engaging content while managing SEO and AI citations, and staying on-brand.

· Attend meetings, special events, and perform other duties as assigned

Software Requirements:

Advanced Skills: WordPress, Meta Ads Manager, GTM, Google Ads, GA4, Looker Studio, GBP, Maps

Proficient: Canva, Sprout Social, Meta Business Suite, Reddit, Pinterest, YouTube Studio, Google Suite (Gmail, Drive, Sites, Forms), MS Office Suite (Excel, PPT, Word)

Knowledgeable: CRM like Lasso, Monday, LLMs, various AI tools and apps.

Soft Skills:

· Highly organized: Assets, inventory, timelines, and budgets are easy for others to find fast, plus you can predict the needs of your team, customers, vendors, agencies, etc.

· Time Management: Detail-oriented while keeping on schedule

· High EQ: Understand and manage emotions (yours and others)

· Teamwork: We’re a small, collaborative team that wears many hats, so we’re looking for someone who can juggle priorities, adapt quickly when plans change, and stay positive under pressure. We take pride in doing beautiful work, supporting each other, and focusing on results—not the clock.

Qualifications:

· Must have at least 5 years of hands-on experience in paid digital marketing with strong expertise in web administration, GTM, SEO, PPC, GA4, paid social, content and reputation management.

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