Job Description

Job Description

Job Description

About Invest Puerto Rico

Invest Puerto Rico (IPR) is a non-profit organization created by law with the mission of promoting Puerto Rico as a competitive investment jurisdiction to attract new business and external capital to the Island.

IPR aims to attract new jobs and investment in the near-term and fundamentally shift the competitive position and economic trajectory of Puerto Rico over time.  Our culture is highly entrepreneurial and values creativity, problem-solving, initiative, intellect, and work ethic. People who do well at IPR tend to embrace complexity, espouse a global view, understand the importance of relationships, and possess a results-based orientation. IPR prides itself on its welcoming and energetic environment that encourages collaboration, innovation, and professional growth. Our team is comprised of people with diverse backgrounds in the public, private, and nonprofit sectors coming together to accelerate economic development in Puerto Rico.

Overview

The Digital Marketing Executive manages day-to-day execution across our website and content operations, SEO best practices, and lifecycle email marketing. This role partners closely with the Digital Marketing Director and CRM Administrator to support lead generation, lead nurturing, performance reporting, and ongoing optimization. You will also coordinate with internal stakeholders and external web/digital agencies to ensure high-quality and timely delivery, brand consistency, and measurable results. A strong visual eye, attention to detail, and confidence working in HubSpot are essential.

Core Responsibilities

Website Management & Content Operations

• Maintain and update website content in the CMS (new pages, edits, landing pages, event updates, and resource/library pages) in collaboration with the web agency.
• Ensure content isaccurate, on-brand, user-friendly, andoptimizedfor mobile and basic accessibility (formatting, links, responsiveness, and QA checks).
• Coordinate quality assurance for updates (broken links, layout issues, basic troubleshooting, and content governance).
• Gather requirements from internal stakeholders and manage timelines to ensuretimelypublishing.

SEO Execution & Coordination (On-Page & Technical Support)

• Implement on-page SEO best practices (metadata, headers, internal linking, keyword alignment, image optimization, and content refreshes).
• Coordinate with agencies on technical SEO recommendations and follow-through (redirects, page speed improvements, indexing issues, and site health).
• Monitor SEO performance in GA4,Google Search Console (andSEOtools),and recommend improvements.

Email Marketing & Lifecycle Campaigns

• Build, test, and deploy email campaigns for prospecting, event follow-up, lead nurturing, and re-engagement.
• Maintain and improve email templates to ensure consistent branding and performance across devices.

• Run A/B tests (subject lines, CTAs, layout, send times) and apply learnings to improve engagement and conversion.
• Support list hygiene and deliverability best practices (segmentation, compliance, opt-in/opt-out processes).

HubSpot Marketing Execution & CRM Collaboration

• Create and manage marketing assets in HubSpot: forms, landing pages, emails, lists/segments, and basic workflows (and/or coordinate builds with the CRM Administrator).
• Partner with the CRM Administrator tomaintaintracking and reporting integrity (campaign structure, naming conventions, UTM discipline, and attribution).
• Support lead lifecycle processes, including lead routing and alignment with business development/sales needs.

Analytics, Reporting & Continuous Optimization

• Track and report performance acrosswebsite,email, and SEO (weekly/monthly/quarterly dashboards).
• Ensure campaigns are measurable end-to-end through consistent UTM usage and clean campaign setup.
• Identifyinsights and implement improvements to increase conversion rates and engagement.

Agency & Vendor Partnership

• Serve asday-to-day marketing point of contact for external web/digital agencies(briefs, timelines, deliverables, QA, and feedback loops).
• Ensure agency outputs meet brand standards, functional requirements, and performance goals.

Additional Responsibilities

• Perform other duties as assigned by theDigital Marketing Director,ChiefMarketingOfficer and/or C-Suite executive in support of Invest Puerto Rico’s mission and mandate.

Qualifications & Requirements

• Hands-on experience using HubSpot Marketing Hub (email, landing pages, forms, lists/segmentation; basic workflowsa plus).
• Familiarity with Salesforce Sales Cloud (campaign setup and reporting).
• CMS experience (WordPress,Webflow, Drupal, or similar).
• Working knowledge of SEO fundamentals and analytics tools (GA4, Google Search Console).
• Experience with SEO platforms such asSemrushand/orAhrefs.
• Basic understanding of marketing operations concepts (attribution, lifecycle stages, lead scoring, deliverability).
• Strong project coordination skills, attention to detail, and strong visual/brand judgment.
• Excellent communication skills and comfort working with cross-functional stakeholders and external vendors.

Education & Experience

• 3–5 years of experience in digital marketing with hands-on execution across website/content and email/lifecycle marketing (or similar role).
• Bachelor’s degree in Marketingor related field, or equivalent combination of education and relevant experience.

InvestPR is an Equal Opportunity Employer and considers all qualified applicants without regard to any characteristic protected by federal or Puerto Rico law.

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