Job Description

Brand Management Consultant

A leading digital streaming network seeks a Brand Management Consultant to support the Global Products & Experiences Division through strategic brand management, licensing support, franchise marketing, and cross-functional leadership initiatives. This role will act as a strategic partner and department representative, leading brand planning, go-to-market strategies, consumer insights initiatives, and cross-company collaboration efforts across key franchise portfolios.

Brand Management Consultant Responsibilities:

• Support the development and execution of long-range property plans, lifecycle strategies, and go-to-market initiatives for key brands and franchises across multiple consumer demographics.
• Lead day-to-day coordination and strategic collaboration with partners across hardlines, softlines, live experiences, publishing, corporate franchise, retail, licensing, and content teams while representing the division in cross-functional and cross-company meetings.
• Analyze consumer behavior, market trends, and research insights to inform data-driven brand strategies, identify additional research opportunities, and support strategic business decisions.
• Develop, manage, and review marketing materials, pitch decks, presentations, brand plans, and sales support materials while overseeing approvals and maintaining alignment with business objectives.
• Facilitate meetings, support sell-in processes with licensing and retail partners, and contribute strategic leadership within a fast-paced, evolving environment.

Brand Management Consultant Qualifications:

• 5+ years of experience in brand management, franchise management, marketing strategy, licensing, consumer products, or related industries.
• Bachelor's Degree or equivalent experience required.
• Licensing experience or marketing strategy experience.
• Experience supporting licensing initiatives for consumer products, toy brands, or companies such as Mattel is preferred.
• Strong strategic thinking and ability to lead cross-functional collaboration and business initiatives.
• Microsoft Office applications experience (e.g., Word, Excel), and PowerPoint skills with experience creating and managing presentations, pitch decks, and slide materials.

Shift: 9:00 am to 6:00 pm.

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